[BITList] HOW TO SELL TOOTHBRUSHES

[David Harvey]

Top story Frank Lol

Dave

On 16 January 2012 19:59, franka <franka at iinet.net.au> wrote:

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> *Subject:* Little Johnny - HOW TO SELL TOOTHBRUSHES
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> The kids filed back into class Monday morning. They were very excited.
> Their weekend assignment had been to sell something, then give a talk on
> productive salesmanship.
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> Little Sally led off:
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> "I sold girl guide cookies and I made $30," she said proudly, "My sales
> approach was to appeal to the customer's civil spirit and I credit that
> approach for my obvious success."
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> "Very good," said the teacher.
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> Little Mary was next:
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> "I sold magazines," she said, "I made $45 and I explained to everyone that
> magazines would keep them up on current events."
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> "Very good, Mary," said the teacher.
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> Eventually, it was Little Johnny's turn. The teacher held her breath...
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> Little Johnny walked to the front of the classroom and dumped a box full
> of cash on the teacher's desk. "$2,467" he said.
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> "$2,467!" cried the teacher, "What in the world were you selling?"
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> "Toothbrushes," said Little Johnny.
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> "Toothbrushes!" echoed the teacher, "How could you possibly sell
> Enough toothbrushes to make that much money?"
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> "I found the busiest corner in town," said Little Johnny, "I set up a Dip
> & Chip stand and gave everybody who walked by a free sample."
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> They all said the same thing, "Hey, this tastes like dog shit!"
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> Then I would say, "It is dog shit. Wanna buy a toothbrush?"
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> "I used the government approach of giving you something shitty for free,
> and then making you pay to get the taste out of your mouth."
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>               Seems that the PM’s Carbon Tax is modelled on Johnny’s
> business model.
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