[BITList] HOW TO SELL TOOTHBRUSHES
franka
franka at iinet.net.au
Mon Jan 16 11:59:31 GMT 2012
*Subject:*Little Johnny - HOW TO SELL TOOTHBRUSHES
The kids filed back into class Monday morning. They were very
excited. Their weekend assignment had been to sell something,
then give a talk on productive salesmanship.
Little Sally led off:
"I sold girl guide cookies and I made $30," she said proudly,
"My sales approach was to appeal to the customer's civil spirit
and I credit that approach for my obvious success."
"Very good," said the teacher.
Little Mary was next:
"I sold magazines," she said, "I made $45 and I explained to
everyone that magazines would keep them up on current events."
"Very good, Mary," said the teacher.
Eventually, it was Little Johnny's turn. The teacher held her
breath...
Little Johnny walked to the front of the classroom and dumped a
box full of cash on the teacher's desk. "$2,467" he said.
"$2,467!" cried the teacher, "What in the world were you selling?"
"Toothbrushes," said Little Johnny.
"Toothbrushes!" echoed the teacher, "How could you possibly sell
Enough toothbrushes to make that much money?"
"I found the busiest corner in town," said Little Johnny, "I set
up a Dip & Chip stand and gave everybody who walked by a free
sample."
They all said the same thing, "Hey, this tastes like dog shit!"
Then I would say, "It is dog shit. Wanna buy a toothbrush?"
"I used the government approach of giving you something shitty
for free, and then making you pay to get the taste out ofyour
mouth."
Seems that the PM's Carbon Tax is modelled on Johnny's business model.
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