[BITList] From another view

[John Feltham]

Know Your Customers:

A disappointed salesman of Coca Cola returns from his Middle East  
assignment.

A friend asked, "Why weren't you successful with the Arabs?"

The salesman explained "When I got posted in the Middle East , I was  
very confident that I would make a good sales pitch as Cola is  
virtually unknown there.

But, I had a problem I didn't know to speak Arabic. So, I planned to  
convey the message through three posters...



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First poster: A man lying in the hot desert sand...totally exhausted  
and fainting.

Second poster:  The man is drinking our Cola.

Third poster: Our man is now totally refreshed.

And Then these posters were pasted all over the place

"Then that should have worked!" said the friend.

"The hell it should have!? said the salesman. ?I didn't realize that  
Arabs read from right to left"