[BITList] ASDA Wines are Coming...
michael J Feltham
ismay at mjfeltham.plus.com
Fri Aug 24 07:15:24 BST 2018
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> G'day Folks,
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> From a correspondent…
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>
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> Something to look forward to...
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> Walmart Wines are Coming...
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> Walmart announced that sometime in 3rd Q 2018 it will begin offering customers a new discount item; Walmart's own brand of wine.
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> The world's largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price in the $2 to $5 range.
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> Wine connoisseurs may not be inclined to put a bottle of the Walmart brand into their shopping carts, but 'There is a market for inexpensive wine,' said Kathy Micken, professor of marketing at University of Arkansas, Fayetville, 'However, branding will be very important.'
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> Customer surveys were conducted to determine the most attractive name for the Walmart wine brands and varieties.
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> The top surveyed names in order of popularity were:
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> 10. Chateau Traileur Parc
> 9. White Trashfindel
> 8. Big Red Gulp
> 7. World Championship Riesling
> 6. NASCARbernet
> 5. Chef Boyardeaux
> 4. Peanut Noir
> 3. I Can't Believe it's not Vinegar
> 2. Grape Expectations
> 1. Nasti Spumante
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> The beauty of Walmart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
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> P.S. Don't bother writing back to tell me that this is a hoax. I know possum is not white meat.
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