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Android, Not Apple, to Lead Huge Tablet Market in 2014: RBC Analyst

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By: Michelle Maisto
2011-03-04
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Tablets have yet to be purchased by 99.7 percent of people on the planet, leaving plenty of potential for growth, according to RBC — which expects Android to have a larger market share than Apple.
Apple sold 15 million iPads from April to December last year, and every major PC and smartphone manufacturer has since set plans in motion to launch a competing device of its own. Think the tablet market is crazy already? The really intense figures are yet to come. According to a March 4 report from RBC analyst Mike Abramsky, only 0.3 percent of the world’s population has so far bought a tablet, leaving a big, big market out there of potential purchasers. 

By 2014, Abramsky expects that more than 400 million people will own tablets, with 185 million units shipping in 2014. And while Apple may for now dominate the field — holding more than 90 percent of the worldwide market share, according to ABI Research — Abramsky projects that 40 percent of 2014’s sales will be tablets running Google’s Android OS. 
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