[BITList] The innovators, etc

[HUGH]

Mike,

>From a bottle of Hellmann's Mayonnaise in our fridge:

GET MORE OUT, SAME GREAT TASTE.
 .... we have now made a significant improvement, so you can GET MORE OUT (better than our previous bottle).
GET MORE OUT, SAME HELLMAN'S TASTE.

No change to the ingredients, but one can get more out.

Hugh.
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