[BITList] Microsoft's Surface Tablet Is Too Pricey

x50type at cox.net x50type at cox.net
Tue Oct 16 21:46:37 BST 2012



Pay What?! Microsoft's Surface Tablet Is Too Pricey
$499................eh!
ct

Microsoft's Surface tablet isn't the Apple iPad, so it shouldn't be priced like one.
  a.. By John C. Dvoraka.. October 16, 2012 03:42pm EST a.. 0 Comments
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Today, everyone sighed in relief when Microsoft revealed its Surface tablet pricing. Apparently, I'm the only one who thinks these prices are too high across the board.

The 32GB is $499 with no keyboard or an additional $119 to $129 (depending on the color) bundled with the cover, which probably costs all of $7 to manufacture in China. The loaded 64GB model comes with a cover for $699.

Yes, if this was an Apple product, it would be priced similarly. But it isn't, and to compete with an Apple product, it must be priced aggressively lower. Apple always prices at a premium. It has made an art out of premium prices. Microsoft has not and cannot price the same way.

To make matters worse, the prices are for the ARM-based RT tablet.
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