[BITList] Surface for $199?

[franka]

Colin at that price I might even give up on my Nexus 7, would be 
interesting to see how long it would take to fill all the orders though
frank

very unlikely....
ct


              Microsoft Surface Could Be a Huge Hit at $199

            *ByTony Bradley
            <http://www.pcworld.com/author/Tony-Bradley>,**PCWorld*
            <http://www.pcworld.com/>

            $199? An anonymous "inside source"told Engadget
            <http://www.engadget.com/2012/08/14/microsoft-surface-199/>that
            the Microsoft Surface RT tablet will sell for the amazingly
            low price of only $199. It would be out of character for
            Microsoft, but if the pricing is truly that aggressive the
            Windows tablet could quicklyclaim significant market share
            <http://www.pcworld.com/businesscenter/article/258042/microsoft_surface_could_totally_change_the_tablet_and_pc_markets.html>.

            Onuora Amobi ofWindows8Update.com writes
            <http://www.windows8update.com/2012/08/14/rumor-microsoft-surface-to-sell-for-199-too-brilliant-to-be-true/>,
            "I am skeptical of this story for one reason and one reason
            only--it would be so brilliant that it would be inconsistent
            with the moves Microsoft have been making."

            Amobi adds, "At $199, it would be sold out on day one and
            would create huge Windows 8 buzz on day one. It would get
            Windows 8 into the homes of millions of adults, children and
            students immediately."

            Would it upset Microsoft's OEM partners? Probably. Asus,
            Dell, and others don't have Microsoft's cash and probably
            can't sell the device at a loss like Microsoft can. However,
            it may be beneficial for all parties if Microsoft can claim
            some tablet market share for Windows 8 out of the gate.

            A larger audience would fuel developer interest. More apps,
            more functional apps, and better quality apps will help
            drive adoption by businesses and consumers. Rinse and
            repeat. Without an audience, developers will quickly lose
            interest.

            At $199 the tablet would be almost too good to pass up, and
            would almost definitely be a huge sales success. The problem
            might be that once Microsoft sets the bar at $199 customers
            may balk at higher prices down the road, which could be an
            issue for both Microsoft and its partners.

            It may not drive sales right out of the gate, and it seems
            to upset many customers, but perhapsthe Apple strategy is
            better
            <http://www.pcworld.com/article/248917/apple_ipad_two_years_old_and_just_getting_started.html>?
            The iPhone originally retailed for $599. Two months later
            Apple slashed the price to $399. Now, it has been available
            for $199 with a two-year contract for years, and Apple is
            selling millions of them.

            If you start at $600, $200 becomes a steal. If you start at
            $200 and you later try to raise the price, customers just
            feel like they're being ripped off.

            I can say this much. At $1000 I would not buy a Microsoft
            Surface tablet. At $600 I'd consider it. At $200 it would be
            a no-brainer. I might buy two.




  * Unknown - detected
  * English

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